The revitalization of a downtown core often starts with the development of “loft” living. S&P has been directly involved in the design, marketing and sale of more than 500 “loft” condominiums ranging from warehouse conversions to high-rise loft living.
The Metropolis posed an interesting development challenge by adding a new loft high-rise structure to a heritage building in Yaletown. The development of an authentic storyline and its expression through the design of an intricate sales presentation center helped enable all 130 new loft condominiums to be sold prior to completion.
As a “Georgie” award winner for excellence in display center design and collateral production, the Metropolis sell-out is a project that helped S&P takes their service to a new level.
A new standard for urban living was established with the introduction of The Hamilton loft project in 1995. As one of the first warehouse conversions in Vancouver, The Hamilton set the tone for the revitalization of the Yaletown district.
Through a well-executed lifestyle-marketing program, all condominium homes were pre-sold prior to occupancy. Today this timeless loft landmark is the home for professional athletes and business leaders alike.
When real estate developer and product innovator Brad Holme wanted to launch a new high-rise loft product into the Vancouver market he called on Sid and Pete to get involved.
The Spot offered the urbanite a new loft home with mezzanine living and an “express yourself” opportunity for interior design. The Spot was the first time that an urban residential tower was sold using the Limited Priority Reservation method of selling. Today the project and its sales success still stand as one of S&P’s biggest urban accomplishments.
