During the 90’s, Vancouver became a hot bed of high-rise design and development for North America and Sid & Pete were at the center of the action. With the support of their Asian sales team, many of their projects sold out in hours or days.
When sales stalled at 1000 Beach, the developer contacted Sid & Pete to kick-start the sales program. This award-winning building featured a waterfront location and Vancouver’s most luxurious and expensive penthouse.
The Sid & Pete’s team re-programmed the marketing and sales approach and sales momentum was regained to complete the sell-out of this landmark building.
When an offshore bulk sale of Imperial Tower collapsed, Magusta Developments contacted Sid & Pete to sell their project. The assignment was to create a fall marketing program to sell-out and close the building by year-end.
In a highly competitive downtown market, the team designed a guerilla-style marketing program to drive a one-day exhibition sales event. The result? All 131 suites sold in 18 hours and closed within 60 days.
The Seastar project was designed and marketed with the active city dweller in mind. This sophisticated high-rise offered an international feel with the convenience of being located near false creek.
The strategy targeted west-end buyers through a combination of co-op broker marketing, media advertising and relationship selling. The project was 100% sold-out prior to completion through its False Creek discovery center.
