Kapalua, Maui
March 16th, 2008 - 8:16am
It's the morning after a phenomenal selection event for the Residential Suites at The Ritz Carlton, Kapalua. Yesterday the S&P team sold 93 units totaling $176M in real estate. In the next few days the reporters and everyone in the industry will be asking how did that happen? With all the gloom and doom in the real estate markets how do you create the largest sales success in the US in the past 18 months? It's never a simple answer but what we know is that well designed and well positioned luxury real estate sells in all market conditions.
Today the real estate market is broken into two major categories. The first is the commoditized, over supplied residential markets which have been garnering all the media headlines and virtually all the foreclosure and price depreciation. The second category is the specialty real estate market. This market is characterized by real estate that is non-commoditized (unique/distinct), resort and/or 2nd home, experiential, and higher end. S&P focuses on the second category of real estate and thankfully we continue to find customers who are keenly interesting in owning this real estate.
This is my first journal/blog entry and I look forward to providing you with insights into the world of S&P. If you are passionate about real estate, this blog will provide you with a glimpse behind the scenes of a company leading the way in the resort and luxury real estate business.
Sid
March 16th, 2008 - 8:16am
It's the morning after a phenomenal selection event for the Residential Suites at The Ritz Carlton, Kapalua. Yesterday the S&P team sold 93 units totaling $176M in real estate. In the next few days the reporters and everyone in the industry will be asking how did that happen? With all the gloom and doom in the real estate markets how do you create the largest sales success in the US in the past 18 months? It's never a simple answer but what we know is that well designed and well positioned luxury real estate sells in all market conditions.
Today the real estate market is broken into two major categories. The first is the commoditized, over supplied residential markets which have been garnering all the media headlines and virtually all the foreclosure and price depreciation. The second category is the specialty real estate market. This market is characterized by real estate that is non-commoditized (unique/distinct), resort and/or 2nd home, experiential, and higher end. S&P focuses on the second category of real estate and thankfully we continue to find customers who are keenly interesting in owning this real estate.
This is my first journal/blog entry and I look forward to providing you with insights into the world of S&P. If you are passionate about real estate, this blog will provide you with a glimpse behind the scenes of a company leading the way in the resort and luxury real estate business.
Sid

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